Eat Grub Commercial Packaging Design
This is a serial packaging design for insect-based snacks including energy bar, crunchy crickets and protein powder. The brand targets teens and early 20s who deem themselves as the coolest environmentalist and funky enough to try some novel and sustainable food; accordingly, the art direction was taken to be 'sporty/trendy fashion' while the tone of voice was set to be vibrant, colourful optimistic and outdoorsy. Finally, the design was executed under analogous and split complementary colour scheme.
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