To see the rest parts of the project:
Eat Grub - Social Media Marketing
Eat Grub is an outdoorsy, fun and innovative insect-food brand which owns a diverse products including snacks and ingredients for cook. Although edible insect’s high nutrition and sustainability allow it to be an alternative protein source to meat, Eat Grub faces highly competitive forces within food industry and has found difficulty to promote in light of ick feeling towards insects among public. Therefore, the aim was to promote Eat Grub and meanwhile undo the negative perception.