S K E T C H
This display called Full Gondola End, and it would be displayed in markets or shops in Hong-Kong. Enfinitas is the premium line of baby formula of Mead Johnson.
F I R S T V E R S O N
This display supposed to be a strong promotion instead of massively displaying the products, introducing the brand to the customers. Thus, I regarded that artistic visual and structure were stopping power, with the installation of light. The tone and manner, colour plan and planogram arrangement were completely thought, especially the flower illustration, which was the RTB of this product, was in the centre.
- F I N A L W O R K -
However, only glasses was able to be bended as the curve front board showed in the rendering, plus acrylic was the only material available under limited budget. In order to keep the beautiful curve and make the design more practical, the design was improved by changing the front board to the side panel, which was ensured to be manufactured well. After slightly revising some details for few times, I executed the final artworks.