CCY Visual Identity

This is a branding visual identity of a graphic design studio. Inspired by minimalism, this identity uses monochrome colour palette of pink and grayscale, taking simplicity, geometry and symmetry/balance as the key components, mirroring the tone of voice of 'reliable, modern and high-quality'. The logo combines initial 'C' and 'connection', signifying the capability of connecting logic and creativity to provide professional and efficient design services.

A line on the buttom across the layout symbolises the consistency and efficiency of CCY's design service.

Wide range of white space indicates this brand itself laying low and being customer-centred that allows it to fit in every client's brand aesthetics.

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